The Home of SUV
SUV, an acronym that stands for “sport utility vehicles”, may have become common language in the 1980s, but the capability behind its name started much earlier. “Sport utility vehicle” appeared for the first time in 1974 in the brochure of the first generation Cherokee, cementing its place in history once again. From that moment on, the popularity of the term SUV and the brand became so great that SUV became synonymous with Jeep®!
Characterized by their wide range of capabilities, thanks to its raised and widened base, four-wheel drive technology and rugged interiors, their first SUVs vehicles became legendary for their trailblazing attitude and their ability to overcome any obstacle in their path. This combination of freedom and strength elevated Jeep® above the common conception of what an SUV should be, creating an emotional bond and a following that is unmatched to this day. It is a passion and desire that continues to drive the brand today as it continues to create iconic SUVs that go perfectly together with the evolution of needs of the modern driver.
The history of the Jeep® brand is well documented and dates back to 1942 and WWII under the name Willys Overland. The SUV’s original design exhibited the same functionality and incredible durability that has always been a Jeep® trademark, so much so that the United States army called it their general purpose (GP) vehicle. At every turn, Jeep® wrote and rewrote its own history. From its unique name, to coining the term SUV, Jeep® has always been more than a trendsetter, but a trailblazer.
With revolutionary SUVs like the Jeep® CJ, the first “civilian Jeep®” produced for the public starting in 1945, to the “full-size Jeeps” like SJ Wagoneer, Cherokee and the pick-ups starting in the 1960’s, to the particular dispatcher Jeep® that was used by the US Postal service, Jeep® hasn’t just been ahead of the curve with its SUVs, they have been steadily creating it. In the mid-’80s Wrangler and a redesigned Cherokee were introduced, the catalysts in developing a cult-like following from SUV, automotive and outdoor enthusiasts.
Many times, the words SUV, Compact SUV and 4x4 are all grouped into one, but depending on what you need, it’s good to know what sets each one apart and what unites all of them too. The difference between a Compact SUV and SUV has everything to do with its frame and construction, and much less to do with its capability.
An SUV is built upon a broader and longer frame that offers higher ground clearance and increases overall size. On the other hand, a Compact SUV is typically built on a smaller car-based frame with a more vertical design for a more spacious interior as well as having a unibody construction. 4x4 is merely a term that is used to describe a vehicle with a system that mechanically engages all four wheels at the same time. An SUV, Compact SUV and 4x4 all offer superior off-road capability compared to standard automobiles, and an elevated driving position that increases vision, safety and guarantees a more comfortable, spacious ride. These qualities and so much more represent the past, present and future of the entire range of Jeep® SUVs, Compact SUVs and Four-wheel drive vehicles.
The fearless and fun nature of Jeep® is exemplified in Renegade, the compact SUV that packs a punch. With four-wheel drive and the latest technology, this SUV is always ready to ride.
Finally, there is the cornerstone of the brand, the SUV that started it all: the Jeep® Wrangler, the epitome of a 4x4 and the freedom and the thrill of the open road, that continues to inspire the world.
When it comes to choosing an SUV, it only makes sense to select the brand with the most awards and the one that wrote the book on what SUV means. Discover all the fantastic offers on the entire range of SUVs Jeep® and experience freedom like never before!DISCOVER MORE